10 Tips for Winter Selling

Tips for buying and selling in winter

By Chris Gray


While the warmer months of the year tend to be peak times for buying and selling homes, there’s still ample opportunity in the cooler months, shares Chris Gray.

When it comes to entering the property market, instead of waiting for the perfect season and market conditions (low interest rates, high capital growth, relative ease to borrow from the bank, high supply of property, high rents), it’s best to buy when you have the available finances.

Guaranteeing a drop or fall in the market is nearly impossible, even for the experts. The cost of putting off your decision to invest, and therefore gain the long-term profits of homeownership, can be high.

Selling in the cooler months isn’t something that’s off limits. Given there tends to be fewer properties on the market in winter, you have the added advantage of less competition and more buyer exposure. As with any season, it’s important to focus on presentation and ensuring your indoor and outdoor areas are pristine.



Buy properties that tick the boxes

Focus on purchasing properties in small blocks in blue chip areas that are located five to 15 kilometres from major cities, as this will help ensure good long-term growth.

Other features that should be on your non-negotiable list include two or more good-sized bedrooms and a lock-up garage as these aspects will help ensure your property is always tenanted.

Research the suburbs

Consult real estate and local council websites to find out suburb growth rates, demographics and rental yields. Attend plenty of open homes and auctions in the areas you are considering to invest in to gain an understanding of typical prices.

It is advisable to consult an independent valuer, someone emotionally distanced from your investment who can provide an unbiased valuation of a prospective property.

Have finance pre-approved

When it comes to purchasing a property, time is of the essence. It is possible to obtain a lower purchase price simply by having a deposit and contract signed before other buyers. Having finance pre-approved is a great way to save time and increase your chances of locking in a purchase.



Create a warm atmosphere

Small touches can make a significant difference to your home’s overall appeal. To create a lasting positive impression with prospective buyers, invest in new coverings, rugs and cushions in warm shades like brown, red and gold. Select coverings made from wool and fur to create a cozy, welcoming feel.

Perfect outdoor area presentation

It can be easy to neglect outdoor areas in the cooler winter months, but they can be one of your property’s main selling points if presented well. Set up an outdoor heater to show buyers that gardens and outdoor areas can still be utilised in winter. Ensure lawns are freshly moved, hedges and flower beds are neatly trimmed and the pool is clean and sparkling.

Ensure there is enough light

Indoor areas can get quite dark in winter, even in the morning. Turn on all lights and remove clutter to create the illusion of more space. Clean windows and blinds to let as much natural light into the property as possible. Open windows throughout the property, even if it’s just a crack, otherwise it will be too stuffy with all the people inspecting.

Chris Grey writes for Smartpropertyinvestment 

We thank Chris and Smartpropertyinvestment for this article

Licensed Real Estate Agent
Margaret Price is the licensee of Margret Price Real Estate, an innovative real estate agency on the Mid North Coast of NSW. Margaret graduated from North Sydney Technical College in Film Design and TV Production. After graduating Margaret forged a successful career in the media, and with husband David Price worked on television shows like The Mike Walsh Show and drama shows like Number 96. After a brief hiatus to enjoy the privileges of motherhood, Margaret was enticed into changing careers and join a friend in a real estate company in Kurrajong on the outskirts of Sydney. The business of real estate was an instant passion and after gaining her license at the University of Western Sydney decided to make the ultimate sea change and relocated to Forster on the Mid North Coast. The years of media and business training have been invaluable and Margaret Price Real Estate is now one of the most innovative real estate agencies on the coast.
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